Welcome to Alterno.
This Privacy Policy explains how FrullaFru Pty Ltd, trading as Alterno ("we", "our", or "us") collects, uses, shares, and safeguards personal information through our website, SaaS platform, and related services. We are headquartered in Sydney, New South Wales, Australia, and are committed to protecting your privacy in compliance with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and the Australian Privacy Act 1988 (Cth).
1. Who This Policy Applies To
This policy applies to:
- Visitors of our website
- Clients using the Alterno platform
- Users interacting with Alterno via integrations (e.g., Facebook, Instagram, WhatsApp, Square)
- End users whose data is processed through our platform
2. What We Collect
A. Information You Provide
- Contact details (name, email, phone, business name)
- Account credentials
- Customer service communications
- Billing and payment data (via third-party processors)
B. Information Collected Automatically
- IP address, browser type, operating system
- Cookies and analytics data
- Log and device information
C. Information from Third Parties
- Messaging platform metadata (Meta platforms)
- Booking and POS data (via Square, etc.)
3. Why We Collect Data
We use your data to:
- Deliver and maintain our services
- Provide customer support
- Improve platform functionality
- Classify and respond to messages
- Detect and block spam
- Ensure security and legal compliance
4. Legal Bases for Processing (GDPR)
If you're located in the EEA or UK, we rely on:
- Contractual necessity (e.g., to deliver services)
- Consent (e.g., for marketing communications)
- Legitimate interests (e.g., fraud prevention, service improvement)
- Legal obligation
5. Your Rights
Under GDPR:
- Access, correct, delete, or restrict your data
- Data portability
- Withdraw consent
- File complaints with your local data protection authority
Under CCPA:
- Know what personal data we collect
- Request deletion
- Opt-out of sale (we do not sell data)
- Non-discrimination for exercising rights
Under Australian Privacy Act:
- Request access and correction
- Complain to the Office of the Australian Information Commissioner (OAIC)
6. Sharing of Data
We may share your data with:
- Hosting providers (e.g., Railway, AWS)
- Messaging platforms (e.g., Meta)
- POS systems (e.g., Square)
- Legal authorities when required
We do not sell your personal information.
7. International Transfers
We may transfer data internationally with safeguards such as:
- Standard Contractual Clauses (SCCs)
- UK IDTA
- Hosting data in compliant regions (e.g., Railway, AWS)
8. Retention
We retain data:
- For the duration of your account
- As required by law
- For up to 12 months after account termination unless requested otherwise
9. Security
- Data encryption at rest and in transit
- Access controls
- Hosted securely on Railway infrastructure with autoscaling, backups, and failover
- Breach notification protocols (72 hours)
10. Cookies & Analytics
We use cookies to:
- Improve platform experience
- Track analytics and usage patterns
- Display content tailored to your interests
You may opt out via browser settings or cookie banners.
11. Children's Privacy
Alterno is not intended for children under 13. We do not knowingly collect personal information from children.
12. Changes to This Policy
We may update this policy. If changes are significant, we will notify users via email or in-app alert.
13. Contact Us
For any inquiries:
By using Alterno, you acknowledge and agree to this Privacy Policy. See our Data Processing Addendum and Delete Integration Policy for further details.